What is digital marketing?

Digital marketing is the promotion of products or brands through electronic media forms. It is different from traditional marketing because it involves digital channels that enable organisations to analyse and understand what works and what does not work in marketing.

In this post, we are going to discuss its importance, the points to consider for success in digital marketing and the challenges digital marketers face.

Why is it important?

  • Ensures that potential customers can access information at any time and any place they want
  • Exposes customers to not only what you say about your products, but also to what others, like the media, relatives, peers and friends, say about your product
  • Encourages social interactions
  • Helps you to attract new customers and build a long-lasting relationship by posting positive comments and feedback about your business.

What are the points to consider about digital and social media marketing for success?

Encourage engagement

When you are encouraging engagement through social media, ensure that you segment your new acquired customers into groups according yo their interests.

Try to get more likes on social media

This will build your company’s trust and bring traffic to your website. For you to get more likes on social media, regularly update your customers about your company’s news, but do not overwhelm them with a lot of information at once.

Get ahead of your competitors

For you to achieve this, you can use Google Alerts tool to track the products and marketing strategies of your competitors. This will give you the opportunity to learn from them and improve your company strategy.

Get beyond physical boundaries

This will enable you to make your business stand out from the crowd by placing your potential customers in front and acquiring them through the available digital tools.

Maintain a good reputation

A good reputation will build your customers’ trust and confidence, and it will enable marketers to differentiate their products in a competitive market, enabling them to successfully compete with big companies. You can have a good reputation by interacting with your potential customers through e-mails, and social media.

What are the challenges facing digital marketers?

Few people understand what digital marketing does

Marketers have to educate and inform their working colleagues about digital marketing matters and its importance in a business.

Marketers have the task of explaining, in detail, about their products and services

This is frustrating and makes it difficult for marketers to perform their duties. For the marketers to handle this, they have to understand many facets of the entire company.

Marketers find it hard in setting expectations

Every marketer wants to compete against and beat other companies, but to reach the top is not an easy task. They have to fulfill their promises, exceed them, make promises at the right time and be within the right context.