Search Engine Optimisation Fundamentals

Search Engine Optimisation Auckland, also known as SEO, encompasses a number of techniques that are employed to increase the visibility of a web page or website and consequently drive traffic to it. The strategies work towards placing the website in a top-ranking position on the free search results pages (SERPs) of the different search engines.

A business can effectively handle the process in-house or alternatively engage the services of an Auckland SEO expert. Appropriate use and placement of keywords is a primary tool used in SEO. A decent amount of keyword, worked into titles, headers, URLs, image tags and body content, in a non-stuffy fashion is a proven tactic.

Great emphasis is also placed on content relevance, as opposed to merely optimising for the search engines using keywords in that content. Additionally, the content needs to be up-to-date, calling for frequent and consistent updating. Content relevance also relates to the associated authority of the content presented in a

Great emphasis is also placed on content relevance, as opposed to merely optimising for the search engines using keywords in that content. Additionally, the content needs to be up-to-date, calling for frequent and consistent updating. Content relevance also relates to the associated authority of the content presented in a

Content relevance also relates to the associated authority of the content presented in a web page. To this end, search engine algorithms look at whether the content can be used as an authoritative source and/or whether the content therein has been used by recognised and authoritative sites as a credible point of reference.

Another area of interest in SEO strategies lies in the user experience of the website visitors. High performance of the website, coupled with easy navigation and friendly user interfaces are an added advantage and are general parameters that describe user experience. Creating a clear

Creating a clear site-map also improves visibility to the search engines and works to better the user experience of a website’s visitors. A bad user experience ranks high among the reasons for bounces, which negatively affects a website’s overall conversion rates.

Link distribution across various platforms and social media networks compliments SEO techniques. A retweet and a share on Facebook go a long way in increasing the visibility of the specific web page or website, improving ranking and driving more traffic. Additionally, having reputable sites with large audiences creating backlinks is a proven strategy for success.

Search engine optimisation is a dynamic discipline and presents a fundamental area that cannot be understated. This is particularly important for businesses with websites as the traffic driven to the sites improves the conversion rates for the business, positively influencing its profitability and growth prospects.