Search Engine Optimisation Fundamentals

June 30th, 2015

Search Engine Optimisation Auckland, also known as SEO, encompasses a number of techniques that are employed to increase the visibility of a web page or website and consequently drive traffic to it. The strategies work towards placing the website in a top-ranking position on the free search results pages (SERPs) of the different search engines.

A business can effectively handle the process in-house or alternatively engage the services of an Auckland SEO expert. Appropriate use and placement of keywords is a primary tool used in SEO. A decent amount of keyword, worked into titles, headers, URLs, image tags and body content, in a non-stuffy fashion is a proven tactic.

Great emphasis is also placed on content relevance, as opposed to merely optimising for the search engines using keywords in that content. Additionally, the content needs to be up-to-date, calling for frequent and consistent updating. Content relevance also relates to the associated authority of the content presented in a

Great emphasis is also placed on content relevance, as opposed to merely optimising for the search engines using keywords in that content. Additionally, the content needs to be up-to-date, calling for frequent and consistent updating. Content relevance also relates to the associated authority of the content presented in a

Content relevance also relates to the associated authority of the content presented in a web page. To this end, search engine algorithms look at whether the content can be used as an authoritative source and/or whether the content therein has been used by recognised and authoritative sites as a credible point of reference.

Another area of interest in SEO strategies lies in the user experience of the website visitors. High performance of the website, coupled with easy navigation and friendly user interfaces are an added advantage and are general parameters that describe user experience. Creating a clear

Creating a clear site-map also improves visibility to the search engines and works to better the user experience of a website’s visitors. A bad user experience ranks high among the reasons for bounces, which negatively affects a website’s overall conversion rates.

Link distribution across various platforms and social media networks compliments SEO techniques. A retweet and a share on Facebook go a long way in increasing the visibility of the specific web page or website, improving ranking and driving more traffic. Additionally, having reputable sites with large audiences creating backlinks is a proven strategy for success.

Search engine optimisation is a dynamic discipline and presents a fundamental area that cannot be understated. This is particularly important for businesses with websites as the traffic driven to the sites improves the conversion rates for the business, positively influencing its profitability and growth prospects.

What is digital marketing?

June 24th, 2015

Digital marketing is the promotion of products or brands through electronic media forms. It is different from traditional marketing because it involves digital channels that enable organisations to analyse and understand what works and what does not work in marketing.

In this post, we are going to discuss its importance, the points to consider for success in digital marketing and the challenges digital marketers face.

Why is it important?

  • Ensures that potential customers can access information at any time and any place they want
  • Exposes customers to not only what you say about your products, but also to what others, like the media, relatives, peers and friends, say about your product
  • Encourages social interactions
  • Helps you to attract new customers and build a long-lasting relationship by posting positive comments and feedback about your business.

What are the points to consider about digital and social media marketing for success?

Encourage engagement

When you are encouraging engagement through social media, ensure that you segment your new acquired customers into groups according yo their interests.

Try to get more likes on social media

This will build your company’s trust and bring traffic to your website. For you to get more likes on social media, regularly update your customers about your company’s news, but do not overwhelm them with a lot of information at once.

Get ahead of your competitors

For you to achieve this, you can use Google Alerts tool to track the products and marketing strategies of your competitors. This will give you the opportunity to learn from them and improve your company strategy.

Get beyond physical boundaries

This will enable you to make your business stand out from the crowd by placing your potential customers in front and acquiring them through the available digital tools.

Maintain a good reputation

A good reputation will build your customers’ trust and confidence, and it will enable marketers to differentiate their products in a competitive market, enabling them to successfully compete with big companies. You can have a good reputation by interacting with your potential customers through e-mails, and social media.

What are the challenges facing digital marketers?

Few people understand what digital marketing does

Marketers have to educate and inform their working colleagues about digital marketing matters and its importance in a business.

Marketers have the task of explaining, in detail, about their products and services

This is frustrating and makes it difficult for marketers to perform their duties. For the marketers to handle this, they have to understand many facets of the entire company.

Marketers find it hard in setting expectations

Every marketer wants to compete against and beat other companies, but to reach the top is not an easy task. They have to fulfill their promises, exceed them, make promises at the right time and be within the right context.